For Publishers

Your site already has AI-influenced visitors. They arrive with higher intent, consume content faster, and convert at premium rates. The problem is your current ad stack cannot see them.

Panxo makes them visible, segments them by conversational intent, and connects them to premium demand.

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The Opportunity

Every day, millions of users research products, compare services, and explore topics through AI assistants like ChatGPT, Perplexity, Claude, and Gemini. Then they visit publisher sites to take action.

These visitors are different:

• They arrive with intent -- the AI conversation pre-qualified their interest

• They behave differently -- shorter sessions, focused consumption, faster decisions

• They are invisible -- traditional analytics and ad stacks classify them as generic traffic

Panxo does not just detect direct AI referrals. Our AI Extended Reach technology identifies users who interacted with AI assistants before arriving at your site -- even through organic search, social, or direct navigation. Your real AI audience is significantly larger than referrer data suggests.

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How Panxo Works

AI Extended Reach

Traditional detection relies on referrer headers. That only captures a fraction of AI-influenced visits.

Panxo's detection layer identifies users who used AI assistants before arriving -- regardless of how they navigate to your site. This expands your monetizable AI audience far beyond direct referral traffic.

Sequoia ID by Panxo

Every AI-influenced visitor receives a Sequoia ID -- a privacy-compliant identifier that maps:

Signal	Description
Identity	Persistent, first-party ID across sessions and pageviews
Research context	Topics, comparisons, and purchase signals from the AI conversation
Intent score	Commercial intent rating based on conversational depth and behavior

Sequoia ID powers the audience graph that advertisers bid against. Higher intent scores command higher CPMs.

Real-Time Data Enrichment

For publishers running Prebid.js, our RTD module (panxoRtdProvider) enriches every bid request in real time:

• AI audience segments injected into ortb2.user.data

• Intent signals added to ortb2.site.ext

• No external scripts needed -- runs inside your Prebid build

Advertisers see enriched requests with Sequoia ID data and bid accordingly.

Premium Demand Activation

Enriched impressions flow into curated private marketplace deals. Panxo connects AI-qualified inventory to advertisers who specifically target high-intent, AI-influenced audiences.

The result: CPMs that reflect the true value of the visitor's intent, not just the page context.

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Integration Methods

Prebid.js (Recommended)

For publishers running header bidding. Two modules, zero external scripts.

Module	Function
panxoRtdProvider	Detects AI visitors, enriches bid requests with Sequoia ID data
panxoBidAdapter	Receives premium bids from Panxo demand

Build:

gulp build --modules=panxoBidAdapter,rtdModule,panxoRtdProvider

Configure:

pbjs.setConfig({
  realTimeData: {
    dataProviders: [{
      name: 'panxo',
      params: { siteId: 'YOUR_SITE_ID' }
    }]
  }
});

// Required for Prebid v10+
pbjs.bidderSettings = {
  panxo: { storageAllowed: true }
};

Add to your ad units:

bids: [{
  bidder: 'panxo',
  params: {
    propertyKey: 'your-property-key'
  }
}]

No external scripts needed. Both modules run entirely inside your Prebid.js build.

Full technical reference: Prebid.js Integration Guide

Sticky Native (Quick Start)

Comparison

	Prebid.js	Sticky Native
Setup complexity	Medium (Prebid build)	Low (one tag)
External scripts	None	One script
Format control	Your ad units, your layout	Panxo-managed formats
CPM potential	Highest (header bidding competition)	High (direct + PMP)
Best for	Publishers with existing Prebid setup	Quick deployment, non-Prebid sites

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What Makes AI Traffic Different

Understanding why AI-influenced visitors require a different monetization approach:

	Traditional Visitors	AI-Influenced Visitors
Intent	Browsing, discovery	Pre-researched, high-intent
Session length	Longer, multi-page	Shorter, focused
Behavior	Scroll, explore	Targeted consumption
Monetization window	Multiple impressions	First impression matters
Retargeting	Cookie-based, multi-session	Single session, no cookies needed
Ad relevance	Page context only	Conversational context + page context

AI sessions are shorter and intent decays fast. Traditional lazy-loading and multi-impression strategies underperform. Panxo's formats and bidding are designed for this reality.

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Performance

Metric	Value
Average RPM	$30+
Average fill rate	86%
Setup time	Under 5 minutes
CLS impact	Zero (all formats CLS-compliant)
LCP impact	None (async loading)

Performance varies by geography, content vertical, and AI traffic share.

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Privacy and Compliance

Panxo is designed for a cookieless, privacy-first environment.

Standard	Support
IAB TCF 2.0	Registered -- Global Vendor List ID: 1527
GDPR	Consent string passed in all bid requests
CCPA / US Privacy	USP string supported
GPP	Global Privacy Platform supported
COPPA	Child-directed content flags respected

Additional guarantees:

• No third-party cookies -- Sequoia ID uses first-party signals only

• No device fingerprinting -- detection is behavioral and contextual

• Opt-out support -- users can opt out at any time

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Ads.txt

Required for programmatic verification. Your unique lines are generated automatically in your dashboard.

#PanxoAI
panxo.ai, YOUR_PANXO_ID, DIRECT
bidgx.com, YOUR_BIDGX_ID, DIRECT
kntxy.com, YOUR_KNXTY_ID, DIRECT
rubiconproject.com, 27034, RESELLER, 0bfd66d529a55807
themediagrid.com, FNG4LA, RESELLER, 35d5010d7789b49d
pubmatic.com, 166733, RESELLER, 5d62403b186f2ace
smartadserver.com, 5397, RESELLER, 060d053dcf45cbf3
xandr.com, 17781, RESELLER

Additional reseller lines may be included depending on your demand configuration. Copy the full block from Dashboard > Settings > Ads.txt.

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Requirements

• Website with original, meaningful content

• Ads.txt implementation

• Compliance with Panxo content policies

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Get Started

1

Apply

Apply at panxo.com/publishers or contact publishers@panxo.com

2

Receive credentials

Receive your siteId and integration credentials

3

Choose integration

Choose your integration method (Prebid or Sticky Native)

4

Go live

Go live and start monetizing AI-influenced visitors

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Resources

Resource	Link
Publisher Dashboard	app.panxo.com
Prebid.js Integration Guide	Technical documentation
Platform Status	status.panxo.com
Publisher Partnerships	[email protected]
Technical Support	[email protected]