# For Publishers

Your site already has AI-influenced visitors. They arrive with higher intent, consume content faster, and convert at premium rates. The problem is your current ad stack cannot see them.

Panxo makes them visible, segments them by conversational intent, and connects them to premium demand.

***

## The Opportunity

Every day, millions of users research products, compare services, and explore topics through AI assistants like ChatGPT, Perplexity, Claude, and Gemini. Then they visit publisher sites to take action.

These visitors are different:

* **They arrive with intent** -- the AI conversation pre-qualified their interest
* **They behave differently** -- shorter sessions, focused consumption, faster decisions
* **They are invisible** -- traditional analytics and ad stacks classify them as generic traffic

{% hint style="info" %}
Panxo does not just detect direct AI referrals. Our AI Extended Reach technology identifies users who interacted with AI assistants **before** arriving at your site -- even through organic search, social, or direct navigation. Your real AI audience is significantly larger than referrer data suggests.
{% endhint %}

***

## How Panxo Works

### AI Extended Reach

Traditional detection relies on referrer headers. That only captures a fraction of AI-influenced visits.

Panxo's detection layer identifies users who used AI assistants **before** arriving -- regardless of how they navigate to your site. This expands your monetizable AI audience far beyond direct referral traffic.

### Sequoia ID by Panxo

Every AI-influenced visitor receives a **Sequoia ID** -- a privacy-compliant identifier that maps:

| Signal               | Description                                                         |
| -------------------- | ------------------------------------------------------------------- |
| **Identity**         | Persistent, first-party ID across sessions and pageviews            |
| **Research context** | Topics, comparisons, and purchase signals from the AI conversation  |
| **Intent score**     | Commercial intent rating based on conversational depth and behavior |

Sequoia ID powers the audience graph that advertisers bid against. Higher intent scores command higher CPMs.

### Real-Time Data Enrichment

For publishers running Prebid.js, our RTD module (`panxoRtdProvider`) enriches every bid request in real time:

* AI audience segments injected into `ortb2.user.data`
* Intent signals added to `ortb2.site.ext`
* No external scripts needed -- runs inside your Prebid build

Advertisers see enriched requests with Sequoia ID data and bid accordingly.

### Premium Demand Activation

Enriched impressions flow into curated private marketplace deals. Panxo connects AI-qualified inventory to advertisers who specifically target high-intent, AI-influenced audiences.

The result: CPMs that reflect the true value of the visitor's intent, not just the page context.

***

## Integration Methods

{% tabs %}
{% tab title="Prebid.js (Recommended)" %}
For publishers running header bidding. Two modules, zero external scripts.

| Module             | Function                                                        |
| ------------------ | --------------------------------------------------------------- |
| `panxoRtdProvider` | Detects AI visitors, enriches bid requests with Sequoia ID data |
| `panxoBidAdapter`  | Receives premium bids from Panxo demand                         |

**Build:**

```bash
gulp build --modules=panxoBidAdapter,rtdModule,panxoRtdProvider
```

**Configure:**

```javascript
pbjs.setConfig({
  realTimeData: {
    dataProviders: [{
      name: 'panxo',
      params: { siteId: 'YOUR_SITE_ID' }
    }]
  }
});

// Required for Prebid v10+
pbjs.bidderSettings = {
  panxo: { storageAllowed: true }
};
```

**Add to your ad units:**

```javascript
bids: [{
  bidder: 'panxo',
  params: {
    propertyKey: 'your-property-key'
  }
}]
```

{% hint style="success" %}
No external scripts needed. Both modules run entirely inside your Prebid.js build.
{% endhint %}

Full technical reference: [Prebid.js Integration Guide](broken://pages/217e3cbe05ac35ac5af96f74734d1cd35598e9a9)
{% endtab %}

{% tab title="Sticky Native (Quick Start)" %}
For publishers who want zero-configuration monetization. One script tag -- Panxo handles detection, ad serving, and optimization automatically.

```html
<script async src="https://cdn.panxo.ai/o/YOUR_HASH"></script>
```

Available via:

* Direct script integration
* Google Tag Manager
* WordPress plugin ([wordpress.org/plugins/panxo-ai-monetization](https://wordpress.org/plugins/panxo-ai-monetization/))

{% hint style="info" %}
Get your script URL from [Dashboard > Settings > Integration](https://app.panxo.ai/).
{% endhint %}
{% endtab %}
{% endtabs %}

### Comparison

|                  | Prebid.js                             | Sticky Native                      |
| ---------------- | ------------------------------------- | ---------------------------------- |
| Setup complexity | Medium (Prebid build)                 | Low (one tag)                      |
| External scripts | None                                  | One script                         |
| Format control   | Your ad units, your layout            | Panxo-managed formats              |
| CPM potential    | Highest (header bidding competition)  | High (direct + PMP)                |
| Best for         | Publishers with existing Prebid setup | Quick deployment, non-Prebid sites |

***

## What Makes AI Traffic Different

Understanding why AI-influenced visitors require a different monetization approach:

|                         | Traditional Visitors        | AI-Influenced Visitors                |
| ----------------------- | --------------------------- | ------------------------------------- |
| **Intent**              | Browsing, discovery         | Pre-researched, high-intent           |
| **Session length**      | Longer, multi-page          | Shorter, focused                      |
| **Behavior**            | Scroll, explore             | Targeted consumption                  |
| **Monetization window** | Multiple impressions        | First impression matters              |
| **Retargeting**         | Cookie-based, multi-session | Single session, no cookies needed     |
| **Ad relevance**        | Page context only           | Conversational context + page context |

{% hint style="warning" %}
AI sessions are shorter and intent decays fast. Traditional lazy-loading and multi-impression strategies underperform. Panxo's formats and bidding are designed for this reality.
{% endhint %}

***

## Performance

| Metric            | Value                            |
| ----------------- | -------------------------------- |
| Average RPM       | $30+                             |
| Average fill rate | 86%                              |
| Setup time        | Under 5 minutes                  |
| CLS impact        | Zero (all formats CLS-compliant) |
| LCP impact        | None (async loading)             |

Performance varies by geography, content vertical, and AI traffic share.

***

## Privacy and Compliance

Panxo is designed for a cookieless, privacy-first environment.

| Standard          | Support                                       |
| ----------------- | --------------------------------------------- |
| IAB TCF 2.0       | Registered -- Global Vendor List ID: **1527** |
| GDPR              | Consent string passed in all bid requests     |
| CCPA / US Privacy | USP string supported                          |
| GPP               | Global Privacy Platform supported             |
| COPPA             | Child-directed content flags respected        |

Additional guarantees:

* **No third-party cookies** -- Sequoia ID uses first-party signals only
* **No device fingerprinting** -- detection is behavioral and contextual
* **Opt-out support** -- users can opt out at any time

***

## Ads.txt

Required for programmatic verification. Your unique lines are generated automatically in your dashboard.

```
#PanxoAI
panxo.ai, YOUR_PANXO_ID, DIRECT
bidgx.com, YOUR_BIDGX_ID, DIRECT
kntxy.com, YOUR_KNXTY_ID, DIRECT
rubiconproject.com, 27034, RESELLER, 0bfd66d529a55807
themediagrid.com, FNG4LA, RESELLER, 35d5010d7789b49d
pubmatic.com, 166733, RESELLER, 5d62403b186f2ace
smartadserver.com, 5397, RESELLER, 060d053dcf45cbf3
xandr.com, 17781, RESELLER
```

{% hint style="info" %}
Additional reseller lines may be included depending on your demand configuration. Copy the full block from **Dashboard > Settings > Ads.txt**.
{% endhint %}

***

## Requirements

* Website with original, meaningful content
* Ads.txt implementation
* Compliance with Panxo content policies

***

## Get Started

{% stepper %}
{% step %}

### Apply

Apply at [panxo.com/publishers](https://panxo.ai/publishers) or contact [publishers@panxo.](mailto:publishers@panxo.ai)com
{% endstep %}

{% step %}

### Receive credentials

Receive your `siteId` and integration credentials
{% endstep %}

{% step %}

### Choose integration

Choose your integration method (Prebid or Sticky Native)
{% endstep %}

{% step %}

### Go live

Go live and start monetizing AI-influenced visitors
{% endstep %}
{% endstepper %}

***

## Resources

| Resource                    | Link                                                                               |
| --------------------------- | ---------------------------------------------------------------------------------- |
| Publisher Dashboard         | [app.panxo.com](https://app.panxo.com)                                             |
| Prebid.js Integration Guide | [Technical documentation](broken://pages/217e3cbe05ac35ac5af96f74734d1cd35598e9a9) |
| Platform Status             | [status.panxo.com](https://status.panxo.com)                                       |
| Publisher Partnerships      | <publishers@panxo.com>                                                             |
| Technical Support           | <tech@panxo.com>                                                                   |


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