Panxo for Publishers

Enterprise-grade AI traffic monetization platform Detect, classify, and monetize traffic from AI assistants with zero performance impact.

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Overview

Panxo is a proprietary technology platform that detects, classifies, and monetizes traffic from AI assistants (ChatGPT, Perplexity, Claude, Gemini) visiting publisher websites. Our patent-pending detection technology identifies AI-driven traffic with high accuracy and serves premium native ad formats that generate incremental revenue without interfering with your existing ad stack.

Key Benefits

Feature	Description
100% Incremental Revenue	Works alongside your existing ad stack
Zero Performance Impact	CLS-compliant, non-blocking script
Premium CPMs	$3-$50 CPM depending on traffic tier, country, and quality
No Code Changes	GTM integration available
Real-time Analytics	Comprehensive dashboard with detailed metrics

Why Panxo? Panxo is the only platform specifically designed to monetize AI conversational traffic. Our proprietary detection technology ensures accurate classification while maintaining zero impact on your website's performance.

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Technical Architecture

Script Specifications

Size & Delivery

Metric	Value
Raw Size	~104KB
Gzipped	~20KB
Delivery	Cloudflare CDN with automatic Brotli/Gzip compression
Edge Locations	Global CDN network
Average Load Time	<50ms from edge locations

Loading Strategy

<!-- Script with hash-based URL (obtained from dashboard) -->
<script async src="https://cdn.panxo.ai/o/6c6cfb20039e1773"></script>

Details:

• Async/Defer: Script loads asynchronously, never blocks page rendering

• DOMContentLoaded: Initialization waits for DOM ready state

• Non-blocking: All network requests use keepalive: true and sendBeacon

• Error Handling: Graceful degradation - if API fails, script does nothing

Performance Guarantee The Panxo script is designed to have zero impact on Core Web Vitals. All formats are CLS-compliant (CLS = 0).

AI Detection Technology

Panxo uses patent-pending proprietary technology to detect AI-driven traffic with high accuracy. Our detection system analyzes multiple signals:

Detection Method	Description
User-Agent Analysis	Identifies AI assistant browsers and crawlers
Referrer Patterns	Detects traffic from AI platform domains
Behavioral Signals	Advanced pattern recognition
Cloudflare Bot Management	Server-side validation integration

Why We Need the Script on Every Visit To accurately determine if a visit is AI-driven, our script must analyze each pageview in real-time. This enables correct traffic classification, appropriate ad serving, and accurate metrics tracking.

Privacy & Compliance

Feature	Implementation
Opt-out Support	Cookie-based system (panxo_optout)
No Fingerprinting	No device fingerprinting or cross-site tracking
Minimal Storage	Only localStorage for frequency capping (no PII)
GDPR/CCPA Compliant	Respects user privacy preferences
No Third-party Cookies	All tracking uses first-party context

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Integration Methods

Google Tag Manager (Recommended)

Recommended Integration Method GTM integration requires no code changes to your website and allows easy enable/disable without deployments.

Setup Steps

1. Get Your Script from Dashboard

• Log into your Panxo dashboard at app.panxo.ai

• Navigate to Settings → Integration

• Copy your integration script (format: <script async src="https://cdn.panxo.ai/o/{hash}"></script>)

Your Script: Each property receives a unique hash-based script URL. This hash is automatically generated and displayed in your dashboard. Simply copy the complete script tag.

2. Create GTM Tag

In Google Tag Manager, create a new Custom HTML tag and paste your script:

<script async src="https://cdn.panxo.ai/o/6c6cfb20039e1773"></script>

Example Script Format:

Component	Description	Example
URL	Hash-based script URL	https://cdn.panxo.ai/o/6c6cfb20039e1773
Hash	Unique identifier for your property	6c6cfb20039e1773

Important: Use the exact script provided in your dashboard. Each property has a unique hash that cannot be shared or reused.

3. Configure Trigger

• Set trigger to fire on "All Pages" or specific pages

• Use "Page View" trigger type

4. Test & Publish

• Use GTM Preview mode to verify script loads

• Publish container when ready

Verification

Verification Checklist:

• Script appears in Network tab as /o/{hash} (e.g., /o/6c6cfb20039e1773)

• Dashboard shows "Script Verified" status in real-time (verification happens immediately after script integration)

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Direct Script Integration

When to Use:

• If you don't use GTM

• Need more control over script placement

• WordPress sites (consider plugin instead)

Setup

Add to your <head> section using the script from your dashboard:

<head>
  <!-- Other head content -->
  <script async src="https://cdn.panxo.ai/o/6c6cfb20039e1773"></script>
</head>

Important Notes:

• Use the exact script provided in your dashboard (Settings → Integration)

• Each property has a unique hash-based URL

• Place in <head> for early detection

• async attribute ensures non-blocking load

• Script auto-initializes when DOM is ready

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WordPress Plugin

When to Use:

• WordPress-powered sites

• Want automatic ads.txt management

• Prefer plugin-based integration

• Zero-configuration setup

Installation

1. Go to WordPress admin → Plugins → Add New

2. Search for "Panxo AI Monetization"

3. Click "Install Now" and "Activate"

Plugin URL: WordPress.org Plugin Directory

Automatic Configuration

Zero-Configuration Setup The plugin handles everything automatically. Setup completes in less than 1 minute.

What the Plugin Does Automatically:

• Registers your WordPress site with Panxo

• Creates your property

• Integrates the Panxo script into <head>

• Updates your ads.txt file with required entries

• Begins the learning process

Verification

• Dashboard shows "Script Verified" and "Ads.txt Verified" when complete

• Monitor learning phase progress from WordPress dashboard

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Ads.txt Configuration

What is Ads.txt?

The ads.txt (Authorized Digital Sellers) file is an IAB standard that declares which advertising systems are authorized to sell your inventory. It's required for programmatic advertising and helps prevent fraud.

Why Panxo Requires Ads.txt

Reason	Description
Transparency	Declares authorized sellers to buyers
Fraud Prevention	Prevents unauthorized reselling
Revenue Optimization	Enables premium programmatic deals
Industry Standard	Required by major ad exchanges

Required Lines

Add the following lines to your ads.txt file (located at https://yourdomain.com/ads.txt):

#PanxoAI
panxo.ai, YOUR_PANXO_ID, DIRECT
bidgx.com, YOUR_BIDGX_ID, DIRECT
kntxy.com, YOUR_KNXTY_ID, DIRECT
rubiconproject.com, 27034, RESELLER, 0bfd66d529a55807
themediagrid.com, FNG4LA, RESELLER, 35d5010d7789b49d
pubmatic.com, 166733, RESELLER, 5d62403b186f2ace
smartadserver.com, 5397, RESELLER, 060d053dcf45cbf3
xandr.com, 17781, RESELLER

Parameters

Name	Scope	Type	Description	Example
YOUR_PANXO_ID	required	string	Your unique Panxo ID	256246
YOUR_BIDGX_ID	required	string	Your unique BidGX ID	3TopBKY3ASA6qzoL
YOUR_KNXTY_ID	required	string	Your unique KNTXY ID	566139

Important: Each property has unique IDs for panxo.ai, bidgx.com, and kntxy.com. These IDs are specific to your property and cannot be shared or reused.

Where to Find Your IDs:

• Log into dashboard at app.panxo.ai

• Go to Settings → Ads.txt

• Copy the complete ads.txt content (includes your unique property IDs)

Understanding the Lines

DIRECT Lines

Domain	Type	Description
panxo.ai	DIRECT	Our proprietary DSP - direct demand from our advertiser network
bidgx.com	DIRECT	Our proprietary DSP - direct demand
kntxy.com	DIRECT	Our proprietary DSP - direct demand

Revenue Potential: Highest - direct demand commands premium rates

RESELLER Lines

Domain	Type	Description
rubiconproject.com	RESELLER	Private deals via Rubicon
themediagrid.com	RESELLER	Private deals via MediaGrid
pubmatic.com	RESELLER	Private deals via PubMatic
smartadserver.com	RESELLER	Private deals via Smart AdServer
xandr.com	RESELLER	Private deals via Xandr

Revenue Potential: Premium - private marketplace deals, not open market

Why This Doesn't Cause SPO Issues

No Supply Path Optimization (SPO) Issues Panxo's integration is designed to avoid SPO conflicts with your existing ad stack.

Reason	Explanation
Proprietary Format	Panxo uses custom ad formats (sticky banners, smart corners, content pause) that don't exist in your existing ad stack
Non-Competing Inventory	We only monetize AI conversational traffic. Your existing stack handles human traffic
Incremental Revenue	Panxo revenue is 100% incremental. We don't replace your existing ads
No Open Market	Traffic is never sold to open market. Only direct deals and private marketplace deals

How to Add Ads.txt

Option 1: Manual Upload

1. Create/edit ads.txt in your site root (/ads.txt)

2. Paste the complete content from dashboard

3. Verify in dashboard (verification is immediate)

Option 2: WordPress Plugin

• Plugin automatically manages ads.txt

• Updates when you change settings

• No manual file management needed

Option 3: Server Configuration

• Add via .htaccess (Apache) or nginx.conf (Nginx)

• Route /ads.txt requests to a file or handler

Verification

Verification Requirements:

• File must be publicly accessible at https://yourdomain.com/ads.txt

• Content must match exactly (including IDs)

• Dashboard shows "Ads.txt Verified" when detected (verification is immediate when you click 'Verify')

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Publisher Dashboard

Access

• URL: https://app.panxo.ai

• Login: Use your registered email and password

• 2FA: Optional two-factor authentication available

Overview Metrics

Revenue Metrics

Metric	Description
Total Revenue	Cumulative earnings across all properties
Daily Revenue	Revenue per day (last 30 days default)
Revenue by Property	Breakdown per website

Traffic Metrics

Metric	Description
AI Visits	Traffic from AI assistants (ChatGPT, Perplexity, Claude, Gemini)
Human Visits	Regular organic traffic
AI Crawlers	Bot traffic from AI platforms (non-monetizable)
AI %	Percentage of total traffic that is AI-driven

Performance Metrics

Metric	Description	Formula
RPM	Revenue per 1,000 AI visits	(Total Revenue / Total AI Visits) × 1000
Fill Rate	Percentage of AI visits that show ads	(Impressions / AI Visits) × 100
Impressions	Total ad impressions served	-
Clicks	Total clicks on ads	-
CTR	Click-through rate	(Clicks / Impressions) × 100

Detailed Views

Daily Revenue Table

• Columns: Date, Property, Impressions, Clicks, Revenue, RPM

• Filters: Date range (7, 30, 90 days, custom)

• Export: CSV download available

Property Details

• Individual property performance

• Traffic breakdown by source (ChatGPT, Perplexity, etc.)

• Revenue trends over time

• Script and ads.txt verification status

Traffic Sources Breakdown

Source	Description
ChatGPT/Atlas	Traffic from ChatGPT and Atlas browser
Perplexity	Traffic from Perplexity AI
Claude	Traffic from Anthropic Claude
Google AI Mode	Traffic from Google AI features
Other AI Platforms	Traffic from other AI assistants

Revenue Calculation

Formula

Revenue = (AI Visits / 1000) × RPM

Example

Input	Value
AI Visits	10,000
RPM	$25.00
Revenue	(10,000 / 1000) × $25 = $250.00

Payment Terms

Term	Details
CPM	Net CPM paid to publishers (Panxo maintains non-public margins)
Payment Schedule	NET-45 or NET-60 (depending on contract and negotiation)
Minimum Payout	$100
Payment Method	Bank transfer or PayPal

Payment Example: Revenue from January is typically paid by mid-March (NET-45) or mid-April (NET-60). Balances below $100 roll over to next month.

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Performance & Compliance

Cumulative Layout Shift (CLS) Compliance

CLS = 0 for All Formats All Panxo ad formats use space reservation techniques to prevent layout shifts, ensuring zero impact on Core Web Vitals.

How We Achieve CLS = 0

Format	Implementation	CLS Impact
Sticky Banner & Smart Corner	position: fixed - doesn't affect document flow	0
Content Pause Banner	Invisible placeholder (300x250) inserted at page load. Space reserved from start	0
Announcement Bar	Invisible placeholder (200px height) at page load. Maximum space reserved from start	0

Verification:

• Test with Google PageSpeed Insights

• Check Chrome DevTools → Performance → Layout Shifts

• All formats should show CLS = 0

Performance Audit Panxo undergoes regular security and performance audits. Latest audit report available upon request (Vanta.com certification pending).

Core Web Vitals Impact

Metric	Impact	Explanation
LCP (Largest Contentful Paint)	No impact	Script loads asynchronously. Ads appear after page load
FID (First Input Delay)	No impact	Non-blocking script execution. Event listeners use passive mode
CLS (Cumulative Layout Shift)	Zero impact	All formats use space reservation (see above)

Error Handling

Graceful Degradation

• If API fails, script does nothing (no errors)

• If creative unavailable, no ad shown (no broken elements)

• All network requests have timeout and error handling

• No console errors in production

Monitoring

• Cloudflare Analytics tracks script performance

• Error rates monitored internally

• Automatic fallbacks for failed requests

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FAQ

General

Q: Will Panxo slow down my website?

A: No. The script is ~20KB gzipped, loads asynchronously, and has zero impact on Core Web Vitals. We're CLS-compliant and non-blocking.

Q: Does Panxo interfere with my existing ads?

A: No. Panxo only monetizes AI traffic with proprietary formats. Your existing ad stack continues to work normally for human traffic.

Q: How accurate is AI detection?

A: Our patent-pending technology achieves high accuracy through multiple detection signals. We continuously improve detection algorithms.

Q: What if I want to disable Panxo?

A: Simply remove the script tag (GTM) or deactivate the plugin (WordPress). No code changes needed.

Technical

Q: Why do I need the script on every page?

A: To accurately detect AI traffic, we must analyze each visit in real-time. The script is lightweight and non-intrusive.

Q: Can I use Panxo with an ad blocker?

A: Panxo respects user privacy. If a user has opted out or uses an ad blocker, no ads are shown.

Q: Does Panxo use cookies?

A: We use one cookie for opt-out preferences only. No tracking cookies or third-party cookies.

Q: What browsers are supported?

A: All modern browsers (Chrome, Firefox, Safari, Edge) with JavaScript enabled.

Revenue

Q: When do I get paid?

A: Payment terms are NET-45 or NET-60 depending on your contract and negotiation. Revenue from January is typically paid by mid-March (NET-45) or mid-April (NET-60).

Q: What's the minimum payout?

A: $100 minimum. Balances below $100 roll over to next month.

Q: How is RPM calculated?

A: RPM = (Total Revenue / Total AI Visits) × 1000. It represents revenue per 1,000 AI visits.

Q: What CPM can I expect?

A: CPMs range from $3-$50 depending on traffic tier, country, content quality, and AI source. Premium sources (ChatGPT Atlas, Perplexity) typically command higher rates.

Ads.txt

Q: What if I already have ads.txt?

A: Simply append Panxo lines to your existing file. Don't remove existing lines.

Q: Can I customize the ads.txt lines?

A: No. The IDs (panxo.ai, bidgx.com, kntxy.com) are unique to each property and required for verification. Each property receives its own set of IDs.

Q: How long does verification take?

A: Verification is immediate when you click 'Verify' in the dashboard. Both script and ads.txt verification happen in real-time.

Q: What if ads.txt verification fails?

A: Check that the file is publicly accessible and matches exactly. Contact support if issues persist.

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Support & Resources

Resource	URL
Dashboard	https://app.panxo.ai
Documentation	https://docs.panxo.ai
Status Page	https://status.panxo.ai
Support Email	[email protected]
Sales Email	[email protected]
Ad Choices	https://panxo.ai/ad-choices
WordPress Plugin	https://wordpress.org/plugins/panxo-ai-monetization/

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Changelog

Version 1.0 (January 2026)

• Initial documentation release

• Complete technical architecture overview

• Integration guides for GTM, direct script, and WordPress plugin

• Ads.txt configuration and SPO explanation

• Publisher dashboard documentation

• CLS compliance details

• Performance metrics and Core Web Vitals impact

• FAQ section with common questions

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Last Updated: January 2026 Version: 1.0