Native

Sticky Native is Panxo's direct integration method. Install a script on your site and Panxo automatically detects AI traffic and serves native ad formats. No SSP or ad server required.

How It Works

1

Overview

The Panxo script runs on every pageview and analyzes the visit in real-time.

2

If the visitor was referred by an AI assistant (ChatGPT, Perplexity, Claude, Gemini, etc.), the script requests an ad from Panxo.

3

A native ad format renders on the page (sticky banner, announcement bar, smart corner, or content pause).

4

If the visitor is human, the script does nothing — your existing ads are unaffected.

Integration

1

Install the script

Get your unique script tag from your dashboard at app.panxo.ai → Settings → Integration.

Google Tag Manager

1. Create a new Custom HTML tag

2. Paste your script:

GTM - Custom HTML

<script async src="https://cdn.panxo.ai/o/{YOUR_HASH}"></script>

1. Set trigger to All Pages (Page View)

2. Test in Preview mode — look for [Panxo] in the browser console

3. Publish

Direct Script

WordPress

The async attribute ensures the script never blocks page rendering.

2

Configure ads.txt

Append these lines to your ads.txt file. Get the exact lines with your unique IDs from Settings → Ads.txt in your dashboard.

#PanxoAI
panxo.ai, YOUR_PANXO_ID, DIRECT
bidgx.com, YOUR_BIDGX_ID, DIRECT
kntxy.com, YOUR_KNTXY_ID, DIRECT
rubiconproject.com, 27034, RESELLER, 0bfd66d529a55807
themediagrid.com, FNG4LA, RESELLER, 35d5010d7789b49d
pubmatic.com, 166733, RESELLER, 5d62403b186f2ace
smartadserver.com, 5397, RESELLER, 060d053dcf45cbf3
xandr.com, 17781, RESELLER

The DIRECT IDs are unique per property — copy them from the dashboard. The RESELLER lines are the same for all publishers.

WordPress plugin manages ads.txt automatically. Skip this step if you use the plugin.

3

Verify

In your dashboard, click Verify. Panxo checks that the script loads and ads.txt is correct. Verification runs every 6 hours and completes within 24 hours.

Ad Formats

All formats are native cards containing: image, title, description, advertiser badge, and CTA button. Enable/disable each format from your dashboard. All achieve CLS = 0.

Sticky Banner

Fixed card in the bottom-right corner of the viewport (320px wide).

• Collapsed: Thumbnail + title + CTA button (80px height)

• Expanded: Full image + advertiser badge + title + description + CTA button

• Trigger: Expands when user scrolls 200px. Auto-collapses after 5s. Dismissible.

• CLS: Uses position: fixed — no layout shift.

Announcement Bar

Full-width bar at the top of the viewport.

• Collapsed: Logo + title + subtitle + "Learn More" button

• Expanded: Image + advertiser badge + title + description + CTA button (expands on hover)

• CLS: Reserves a placeholder at page load — no layout shift on expand/collapse.

Smart Corner

Floating card in the bottom-right corner (260px wide).

• Collapsed: Small pill with logo + title + arrow icon

• Expanded: Full native card with image + advertiser badge + title + description + CTA button

• Trigger: Expands on hover or scroll.

• CLS: Uses position: fixed — no layout shift.

Content Pause

Inline native card inserted between content blocks.

• Creative: Image + title + description + "Sponsored" label

• Trigger: Appears after the user pauses scrolling multiple times.

• CLS: Invisible placeholder reserved at page load — no layout shift when the card appears.

Technical Specs

Size	~20 KB gzipped (104 KB raw)
CDN	Cloudflare with Brotli/Gzip
Load time	< 50ms from edge
Loading	Async, non-blocking
CLS / LCP / FID	Zero impact
Browsers	Chrome 60+, Firefox 55+, Safari 11+, Edge 79+

Troubleshooting

Problem	Solution
Script not loading	Check browser console for errors. Verify URL matches dashboard. Disable ad blocker.
No ads appearing	Expected for human traffic. Panxo only shows ads to AI-referred visits. Check ads.txt is verified and formats are enabled.
Ads.txt verification failed	File must be at https://yourdomain.com/ads.txt. Copy lines from dashboard to avoid typos. Allow 24h.